In a recent chat with The Grocer, our Co-Founder, Jamie Keeble, spoke about the success of HECK! Sausage Rashers. Since their debut in Sainsbury’s, they’ve taken the market by storm, quickly becoming a favourite for shoppers looking for a tasty, convenient alternative to traditional bacon.
We pride ourselves on being at the forefront of product innovation in the food industry, and we’ve been so excited to see HECK! Sausage Rashers take the UK by storm!
Available in two flavours, Smoky Pork and Smoky Chicken, we designed Rashers to fit into the busy lives of our customers; whether it’s for a quick breakfast, a satisfying snack or a hearty meal. Not only have they captured the imagination of shoppers, but they’ve also driven new shoppers into the sausage category, defying the trend of reduced meat consumption among younger demographics.
We’ve been excited to see these products recently roll out to three new retailers: Asda, Ocado, and soon Morrisons, while also expanding their presence in Sainsbury’s, where they will now be available in smaller stores across the UK.
As we look ahead, we’re eager to see where our sub-brand, What the HECK!, will take us next. More importantly, we can’t wait to introduce exciting, convenient meals for shoppers seeking quick, healthy and nutritious options.
With HECK! Sausage Rashers now available in more supermarkets, there’s no better time to discover why they’ve been making waves than right now! Try them for yourself by heading to your local store or buying them right here on our website.
Read the full article in The Grocer here.
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