HECK’s Simply Chicken Mince received the highest score of any product at The Grocer’s New Product Awards 2021, which saw the team win the ‘Champions of Champions’ award by a landslide. Go team!
The team at HECK glammed up and went to pick up their award at the Hilton Bankside Hotel in London, and were delighted to take the top spot with our HECK Simply Chicken Mince – which pulled in a record number of entries across 42 categories!
The Grocer’s editor-in-chief, Adam Leyland, said we had “brilliantly diversified and this chicken mince is a really great example of how great branded execution can turn a commodity item into a powerful value added proposition”.
See the full list of winners and read more about our big win here.
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