We’ve kicked off 2026 at pace (quite literally) with a Run Club Tour – fuelling Run Clubs across the UK with HECK! Sausages.
Throughout January, the HECK! team has been travelling the country and turning up at run clubs with plenty of post-run goodies to help keep legs moving and motivation high. Our mission is simple: to support grassroots running communities, celebrate movement in all its forms and make sure no one finishes a run on an empty stomach.
So far, we’ve stopped off in Newcastle with Geordie Run Club, Manchester with MRC, and Leeds with Dan’s Running Club and North Studio – meeting hundreds of brilliant runners along the way and handing out plenty of HECK! goodness after some seriously strong sessions.
Next up on the map is London, where we’ll be teaming up with the Gymshark gang and Lily Lifts for The Night Club – a women’s evening run club created to help women feel safer and more confident when running after dark.
This special run takes place on Saturday 31 January, starting from the Gymshark Regent Street store. Runners can expect a friendly and inclusive 5k social run, followed by a chance to refuel with HECK! treats, meet Lily and get to know a community of female runners that want to make a change.
And that’s not where the month ends! That same weekend, we’ll also be heading to the National Running Show: the UK’s biggest running community meet-up, where we’ll be joining thousands of runners, brands and experts to celebrate everything from first 5ks to marathon PBs, and, of course, handing out plenty of protein-packed HECK! samples along the way.
We’re also proud to be sponsoring Turf Games, one of the biggest and most exciting team fitness competitions in the world. With more than 50,000 athletes and spectators expected from across the globe, Turf Games brings together everyday athletes and elite competitors to take on high-energy, team-based challenges in an electric arena atmosphere. It’s all about teamwork, grit and pushing limits, all values we’re proud to support.
From local run clubs to huge fitness events, 2026 is already shaping up to be a big year for fuelling feel-good moments…and we’re only just getting started!
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