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HECK! Chicken Italia Burgers’ Iconic Pink Bra Pack is Back for Breast Cancer Awareness Month

HECK! Chicken Italia Burgers have turned pink for Breast Cancer Awareness Month! Next time you’re in your local supermarket, you’ll find them in bright pink, bra-vellous packaging! 

Next time you pick up a pack of HECK! Chicken Italia Burgers in your local supermarket, you’ll find them packaged in a fabulous pink bra, all to help us shout about Breast Cancer Awareness Month. 25p from every pack will go to our charity partners, CoppaFeel, helping us to raise our target of £10k whilst also encouraging women to regularly check their breasts.

In the UK, 1 in 7 women and 1 in 100 men will be diagnosed with breast cancer in their lifetime. But, if caught early, breast cancer can be curable. With 70% of HECK!’s workforce being women, with ages ranging from 21-60, this is something we’re extremely passionate about, and we hope you can get behind it too!

If you’re interested in helping us raise £10k for CoppaFeel, make sure to check out our boob brunch here and see if you can come along for burgers & bubbles, and lots of boob chat!


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