This year we’re celebrating 10 years of our CHECK! campaign and are partnering once again with Cahonas (registered charity no. SC040786), a charity dedicated to education and awareness around testicular cancer. Following our co-founder Jamie Keeble’s own diagnosis, over the last decade the aim of our CHECK! campaign has been to open the conversation and share a simple message that self-checking and early detection saves lives.
From HECK! to CHECK!

Each November for Men’s Health Month, we rebrand to CHECK! with the aim of encouraging men to take a minute out of their day to check themselves for lumps or changes. Keep an eye out for our factory sign changing to CHECK! and our limited-edition CHECK! Chicken Italia Chipolatas packs which you’ll find in local supermarkets. For each pack sold, a donation will go directly to the charity, helping to continue their vital work. Scan the QR code on pack and you’ll be taken to Cahonas step-by-step guide on self-checking, remember it only takes a minute!
Opening the conversation in the community
This year we’re heading to Albion Street, Leeds on the 18th November and to Newcastle to put awareness directly into people’s hands through leaflets and our CHECK! Chicken Italia Chipolatas packs. You’ll also see our co-founder Jamie appear on an episode of Cahonas Check One Two podcast speaking about his diagnosis, experience, and the importance of having honest and open conversations.
Caring for our colleagues
At HECK! HQ, we’re passionate about making a tangible difference to those around us and so are offering colleagues the chance to sign up for free NHS health checks focused on conditions such as testicular, prostate, breast and ovarian cancer, heart and kidney disease, and diabetes. We’re also welcoming a representative from Cahonas charity to host a session at HECK! HQ for employees to learn and gain practical actions to take forward into their day-to-day lives.
Ten years of impact—and more to come
Every part of our CHECK! campaign has contributed to the same goal: making testicular cancer easier to talk about and harder to ignore. As we mark this 10-year milestone, we’re grateful to everyone who has helped share the message and are committed to keeping the conversation going.
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